Commissioned by UIXIU, a local multi-brand boutique of Qingdao, One Fine Day Studio & Partners(refer to as ofD) conceived its fourth store located in the luxury shopping mall Hisense Plaza. The client demanded a retro and slick mood for the new fit-out in order to fit in with the stylish mall context and provide a suitable milieu for the upcoming classic Chinese style collections.

Looking to the Ancient Roman architecture aesthetics for inspiration, ofD brought a solemn and grandiose sensibility and pragmatism spatial order into the location, using natural stone materials as main components to build a space aesthetic that blends the sense of eternity and vibrancy, echoing the curated boutique’s ethos — selecting the finest and maintaining the style through ups and downs of fashion trends.

The starting point for the design is to amplify the sensory attraction of materials and colors to distinct the brand’s characteristics among its variegated mall neighbors. ofD took marble as a pivot element to construct the spatial atmosphere, using its visual weight and varying hues to capture customers’ attention at the first sight.

The door comprises of two oversized granite slabs, whose simply polished surfaces resemble the unprocessed jades. Selected to add an oriental flavor, the delicate and warm green neutralizes the cold and horny feeling of the material.  As the prima color of the space, different shades of green  symbolize a growing vitality.  Along with the peaceful apricot tone, it separates the store from the outside hustle and bustle, allowing natural liveliness extend in the quiet space.

The rhythm of the store is composed by the evolving colors which are gradually added from the entry to the rear, evoking multiple layers of responses and imaginations. In the middle area, a mahogany granite partition wall is placed to contrast with the restrained light-tone base hues, brightening the space with its dense color.

Modular display tables and decorative panels stand still, whereas a flow of movement and vibrant dialogues are formed among their patterns and textures. Without physical links, those marks ripple over the material surfaces, all engaging in a silent visual play.