info@meraki.com
*
+44 20 6068 2668
*
info@meraki.com
*
+44 20 6068 2668
*
info@meraki.com
*
+44 20 6068 2668
*
info@meraki.com
*
+44 20 6068 2668
*

Sectors

Commercial & Retail

Location

Chengdu,China

Area

248 m²

Status

Completed

RUN TO THE FUTURE is an independent genderless fashion brand expressing rebellion through minimalism. Its first 248sqm store in Chengdu COSMO, themed "Run to the 1980s", blends retail with a sensory art experiment. It pays homage to 80s freedom, embodying the spirit of breaking conventions.

At the entrance, visitors are greeted by Matt Hope, a British artist’s futuristic installation— the Escape Detector— inviting guests into this temporal voyage. Its shape resembles a futuristic probe or ecological creature, brimming with a blend of retro-industrial cybernetics and modern technology. The interplay of crystals and green light seems to explore an unknown future, blurring the lines between reality and illusion.

He Escape Detector is not only an art installation but also a physical manifestation of the brand’s core philosophy. In a fast-paced, pressure-filled era, every "escape" is a journey toward self-discovery and freedom. Through minimalist and retro designs, Escape to Chigangxi redefines the everyday wardrobe, creating a utopia for personal expression and rediscovery.

Time pauses at the end of the corridor. The buffer zone, designed to break the tunnel’s tight rhythm, serves as a lounge-like space where each stop is an opportunity for interaction between the visitor, the space, and the brand’s spirit.

The fitting rooms are no longer mere functional spaces. Divided into four unique fashion narratives, they invite visitors into an intimate dialogue between themselves and the space:a,Run to the Bedroom;b,Run to the Bathroom;c,Run to the Playhouse;d,Run to the Photo Studio.

As visitors journey through this time-traveling narrative, walls feature typewriters spitting out phrases, ceramic sinks encased in metal frames, and cherry wood details populating the space. Soft, grass-like carpets line the path, guiding visitors to a final pause at the typewriter-filled wall.